Ryan Greis

Concrete steps to make customer insights directional for growth Most companies describe themselves as customer-centric. Far fewer are customer-informed in ways that materially change how they operate. Marketing gathers insights, sales hears objections, product ships features, and revenue reports results, but those signals rarely move through the organization as a connected system. Instead, they sit in silos, get summarized inconsistently, or disappear altogether. A real feedback loop is not a...

January has a way of telling the truth. Either you’re riding into the new year feeling clear, energized, and a little smug about what you accomplished, or you’re staring at your inbox thinking, well… that escalated quickly. Wherever you landed, here are a few grounded business reminders to start the year. 1. Audit reality before setting goals Before you chase new objectives, look hard at last year. What actually moved the needle? What sounded good but quietly died by March? Build forward from...

A clear-eyed look at cost, speed, risk, and the maturity stages of a business It’s Not a Budget Question. It's a Maturity Question Most companies don’t debate whether they need marketing. They debate how much leadership they actually need and when. The choice between fractional and full-time marketing is often framed as a cost decision, but that framing misses the real issue. The right model depends on the stage of the business and the specific problem leadership is trying to solve. Why...