Ryan Greis

For decades, marketing teams have lived and died by the funnel. It is clean, measurable, and comforting in its linear logic: attract attention, convert leads, close deals. But in B2B, growth rarely moves in a straight line. Relationships, referrals, and reputation matter more than perfectly optimized conversion rates. That is where the flywheel comes in, a model that trades linear efficiency for momentum. From Funnels to Flywheels In the traditional funnel, energy goes in at the top and...

Illustration by Sam Drew OEMs that listen and deliver fully tested, production-ready solutions will earn the trust and business of printers and converters; not the ones who sell prototypes or exaggerate performance claims. In today’s printing and converting industry, success isn’t about pushing the latest equipment off the showroom floor. Printers and converters are the frontline of the label and packaging market, translating brand and end-customer demands into operational realities. OEMs...

If you want to know why so many marketing teams struggle to earn credibility in the boardroom, look at what they’re measuring. We obsess...